"A company’s product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries. Product mix length refers to the total number of items the company carries within its product lines." ( Marketing: An Introduction pg. 221).
As far as width, and length of our product, Fizz vodka will be the only product we carry in our line. We will however offer different sized bottles and eventually move into making our own individual mixed drinks once awareness and sales of our product have reached a steady incline.
"Finally, the consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way." (Marketing: An Introduction pg. 23)
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