Business Mission Statement

"Fizz Vodka aims to create an all new American made drinking experience that is sure to be the life of any party."

"Mission Statement: A statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing: An Introduction pg. 39) A company's mission statement says a lot about what the company aims to do and is also what defines your company. The mission statement is the starting point for creating your overall brand and company image. It reveals exactly what kind of product and experience you are offering to your consumers. "An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer. Successful companies continuously raise these questions and answer them carefully and completely." (Marketing: An Introduction pg. 39) I want Fizz Vodka's mission statement to reveal to the consumer that anyone can enjoy our vodka. It is a low cost one of a kind alcoholic experience made for any occasion. I anticipate that because this is a low cost american vodka with a twist, that it will appeal more to a younger crowd. So although Fizz Vodka is marketed to everyone, the college age range will most likely be our main demographic.

Depending on the product, your mission statement will either be very straight forward and specific, or very broad and general. "Sense-of-mission marketing means that the company should define its mission in broad social terms rather than narrow product terms. When a company defines a social mission, employees feel better about their work and have a clearer sense of direction. Brands linked with broader missions can serve the best long-run interests of both the brand and consumers. For example, Dove wants to do more than just sell its beauty care products. It’s on a mission to discover “real beauty” and to help women be happy just the way they are."(Marketing: An Introduction pg. 530) In the case of Fizz Vodka I would lean more toward a broad mission statement that would not single out any potential buyers. As stated earlier our demographic would most likely be a younger college party crowd, but because of that younger appeal, we would also be able to sell to older middle aged people who want the same experience as college aged people.