Week 9 EOC: Three great mission statements

My three favorite mission statements written by other classmates are as follows:

"Here at Pikané, it is or job to serve you. Our customers are our future and we want to bring you the ultimate in high quality refreshment at a competitive price. Providing happiness is our number one concern and from factory, to store, to home, we can ensure that our taste will not change and our quality will always be high." - Phil's Audio Corner

"Let yourself get carried away in a world of relaxation and luxury; Blüme Vodka ultimately provides the utmost quality in elegance, class, flavor and style." - Samantha Romero


"Yumee Diamond Vodka’s main goal is to satisfy the customer with a high quality drink that will leave them wanting more. Without a happy drinker Yumee Diamond Vodka will be a thing of the past." - Glitz & Glam

Business Mission Statement

"Fizz Vodka aims to create an all new American made drinking experience that is sure to be the life of any party."

"Mission Statement: A statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing: An Introduction pg. 39) A company's mission statement says a lot about what the company aims to do and is also what defines your company. The mission statement is the starting point for creating your overall brand and company image. It reveals exactly what kind of product and experience you are offering to your consumers. "An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer. Successful companies continuously raise these questions and answer them carefully and completely." (Marketing: An Introduction pg. 39) I want Fizz Vodka's mission statement to reveal to the consumer that anyone can enjoy our vodka. It is a low cost one of a kind alcoholic experience made for any occasion. I anticipate that because this is a low cost american vodka with a twist, that it will appeal more to a younger crowd. So although Fizz Vodka is marketed to everyone, the college age range will most likely be our main demographic.

Depending on the product, your mission statement will either be very straight forward and specific, or very broad and general. "Sense-of-mission marketing means that the company should define its mission in broad social terms rather than narrow product terms. When a company defines a social mission, employees feel better about their work and have a clearer sense of direction. Brands linked with broader missions can serve the best long-run interests of both the brand and consumers. For example, Dove wants to do more than just sell its beauty care products. It’s on a mission to discover “real beauty” and to help women be happy just the way they are."(Marketing: An Introduction pg. 530) In the case of Fizz Vodka I would lean more toward a broad mission statement that would not single out any potential buyers. As stated earlier our demographic would most likely be a younger college party crowd, but because of that younger appeal, we would also be able to sell to older middle aged people who want the same experience as college aged people.

Week 9 BOC: Cyber Shopping

If I had the money right now I would buy an Apple iPad. They may not have been priced down for black Friday or even cyber Monday but I have always been interested in having one since my main computer is a desktop. It would be nice to have something more mobile without having to lug around a large laptop. I would only need it for checking email and other internet related activities so I wouldn’t need one with a lot of memory. The cheapest one I have seen is $499.00 and it is a second generation iPad with a 16 GB hard drive. I believe this purchase would be worth the price because it is hundreds of dollars cheaper than buying an actual laptop and it is as functional as I need it to be. It even has some features that a laptop doesn’t have. Why spend more to get the stuff you don’t need?

Week 8 EOC: Creative Content

For my creative content I am going to design the look of the bottle on Photoshop and put together a magazine ad and billboard ad for my vodka.

Week 7 EOC: The Pitch

We have all been in this situation before; You're hosting or going to a party tonight, and you need to pick up some suitable booze for the occasion. You walk into your local liquor store and you are immediately overwhelmed by the hundreds of bottles filling the shelves. What are you going to bring to the party that you and everyone else can enjoy? Vodka is usually present at any event whether it be a college frat party, or a laid back gathering of friends. That still doesn't narrow it down much. You're standing in front of the numerous different bottles of essentially the same fermented and distilled grain bi-product. Some bottles are cheap and plastic, others are expensive and fancy looking. You don't want to spend a fortune on vodka, yet, you don't want to look cheap and get that big plastic handle of vodka either.

Rarely do people drink vodka because they love the way it tastes. They do it to get drunk! And unless you're a hard alcoholic pounding shots of the stuff or drinking it straight, vodka is usually served mixed with a complimenting, flavorful beverage. Even people who drink shots of vodka chase it with something to diffuse the hard, throat burning taste. What you and everyone else found in this situation needs is a high grade vodka offered at a medium range price that mixes well no matter what you chose to mix it with. 

Fizz Vodka is the solution! Fizz Vodka uses the same premium grains and pure filtered water along with the slow, careful fermentation and triple distillation process found in high end vodkas. However, Fizz is offered at a low to mid ranged affordable price much like Smirnoff.  Fizz does without all the fancy packaging and marketing that you see with high end vodka brands. Fizz is just a straight forward brand that isn't cheap, and isn't too fancy. It is bottled in a large, round, glass jug with a handle reminiscent to the cheap plastic vodka bottles you might have tried in your early days of drinking. What separates this product from the rest is the final stage in our production process - carbonation! We carbonate our vodka before bottling to give it a sparkling finish much like club soda or sparkling water. This allows our vodka to mix well with any beverage you chose to compliment it with! It also tastes great on its own giving you a bubbling, tingly feeling along with that all familiar warming sensation. Turn your vodka cranberry into a bubbling fizzy berry soda, or spice up that vodka and orange juice drink to feel more like a memosa! Fizz Vodka is an American made vodka that plans to compete with Smirnoff as the number one vodka for the younger generation. Not only will this vodka appeal to the college demographic, it will also appeal to the older middle aged generation that wants the same experience as the younger college party goer. With Fizz carbonated vodka, you will be the life of any party!

Enjoy Fizz Vodka!

Week 6 EOC: Me X3

Growing up playing music, I have come to learn that every great musician is associated with their instrument of choice. Every famous rock musician has their signature guitar, preferred strings, and pick of choice. Every drummer has their chosen brand of sticks, symbols, and drum heads. It is what defines their sound and makes them stand out from the rest. When I began playing guitar at an early age I always dreamed I would some day invest in my own signature guitar. The one instrument that would suit me in all aspects whether they be functional or based on appearance. after years of playing, researching, and shopping I finally saved enough money and bought the Gibson Les Paul Studio guitar. I have had this guitar for 3 years now and I have yet to find any other instrument that suits me more.

Tha Misfit by Cleveland Cyclewerks is my chosen mode of transportation. Although I do not own this bike yet, I plan on purchasing it when it is released from production and open to the public next month. A motorcycle is more than just a mode of transportation. It is an entirely different experience that most do not know. It is a way of expression. A motorcycle is freedom on the open road. I have been shopping for several months and there is no other bike I would rather ride than Tha Misfit. 

The final product that makes me who I am would have to be my desktop computer. I recently built it myself from the ground up to be the ultimate workstation, gaming, and design workspace computer. Some of its features include a 27" full hd LCD monitor, secondary 17" LCD monitor, a medium sized Wacom tablet, a midsized Thermaltake computer tower with Asus motherboard, Intel i7 CPU, 12GB RAM, an Nvidia GTX 370 superclocked video card, and for sound I have hooked up a 300 watt Fender PA system with two 15" speakers delivering monstrous stereo sound right in my face. My home computer is the ultimate battle station for any computer nerd!

Week 5 EOC: Social Networks and Job Hunting

Read Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word on Chapter 5    2. Understanding Consumer and Business Buyer Behavior.  (page 15 of 59 — printed page 143)

Please evaluate the article Job Recruiters Turn to Facebook to Find Candidates - WSJ.pdf found in the dropbox.

Develop a 300 word blog post citing both the article and your book.